Tools Calculators

CPC Ceiling

Calculators

The most you can pay per click before you're working for free

What does it mean?

Click breakeven = profit per order × conversion rate. Example: 50 SAR profit and 1.5 buyers per 100 visitors — your breakeven is 0.75 SAR per click. Pay more? You lose. And your safe ceiling sits below that, because you didn't start a business just to make the ad platform rich.

Safe CPC limit

0.22 SAR

Break-even CPC

0.75 SAR

The default 1.5% conversion rate is a guideline — tune it to your store, because the whole ceiling moves with it.

ResultDon't pay more than 0.22 SAR per click — and at 0.75 you're working for free (ads eat all the profit).
Pin the calculation, then change the numbers and compare the two side by side.
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