Tools → Generators
Situation Snapshot (SWOT)
GeneratorsWhere are you now? Strengths, weaknesses, opportunities and threats in one snapshot
What does it mean?
Before any plan, you need your starting point. A SWOT analysis sorts your reality into four boxes: strengths and weaknesses (internal, in your hands) and opportunities and threats (external, around you). Most beginners jump to tactics without this step — and plan in a vacuum.
Before you plan, know where you are now. Write your points honestly — one line each. This is a private snapshot for you; no one sees it.
Strengths
Internal — what are you great at?Weaknesses
Internal — what's missing?Opportunities
External — what can you seize?Threats
External — what threatens you?What matters after the snapshot: turn each strength into a marketing angle, each opportunity into a plan, and each threat into a plan B. Don't leave it on paper — tie it to your goals in “SMART Goal Setter”.