Tools Calculators

Usage Rights Pricing

Calculators

The brand turns your video into a paid ad — what do you charge for that right?

How will the brand use the content?
Category exclusivity?

The biggest creator mistake: pricing the video creation and forgetting the brand will run it as a paid ad under their name — that's a usage right with its own price. The rule: longer duration + ad usage + exclusivity = higher price. Numbers are guidelines by market norms; negotiate them.

Base content fee5,000 SAR
+ Usage rights fee4,500 SAR
+ Exclusivity fee0 SAR
= Your total quote9,500 SAR
With usage rights (and maybe exclusivity): your quote is 9,500 SAR1.9× your base rate. This is what separates a pro creator from a beginner: you're not selling a video, you're selling the right to use it in a funded campaign.
The link carries your numbers — anyone opening it sees the same calculation

What does this number mean?

The biggest place a creator loses money: pricing the video creation and forgetting the brand will run it as a paid ad under their name for months — a usage right with its own separate price. The global rule: the longer the duration, the higher the usage tier (organic → boosting → full ads), and the more exclusivity you add, the higher the price. A pro doesn't sell a video; they sell the right to use it in a funded campaign.