Tools → Calculators
Usage Rights Pricing
CalculatorsThe brand turns your video into a paid ad — what do you charge for that right?
The biggest creator mistake: pricing the video creation and forgetting the brand will run it as a paid ad under their name — that's a usage right with its own price. The rule: longer duration + ad usage + exclusivity = higher price. Numbers are guidelines by market norms; negotiate them.
What does this number mean?
The biggest place a creator loses money: pricing the video creation and forgetting the brand will run it as a paid ad under their name for months — a usage right with its own separate price. The global rule: the longer the duration, the higher the usage tier (organic → boosting → full ads), and the more exclusivity you add, the higher the price. A pro doesn't sell a video; they sell the right to use it in a funded campaign.