Tools → Generators

UTM Builder

Generators

Build correct tracking links — explained simply

What does it mean?

UTM tags are small additions to a link that tell analytics exactly where a visitor came from: source (platform), medium (channel type), and campaign (which activity). Without them all your traffic counts as "direct" and you never know what's actually working.

URLThe page you want to send the visitor to

Source — utm_sourceWhere is the visitor coming from? The platform itself

Medium — utm_mediumHow did they arrive? The channel type: post, paid ad, influencer…

Campaign — utm_campaignCampaign name — spaces convert to underscores automatically

Content — utm_content (optional)Tells two ads in the same campaign apart: video A / video BTerm — utm_term (optional)Search keyword — mostly for Google text ads

NoteFill in the URL, source, medium, and campaign name — the rest is optional.

The link carries your numbers — anyone opening it sees the same calculation