Seasons Calendar

Saudi marketing seasons with countdowns and ready ideas — smart marketers start preparing at least two weeks ahead.

Dates marked as approximate depend on moon sighting or later official announcements — last verified: July 2026.

23 August 2026

Who to target? Moms and dads, plus university students shopping for themselves

•“Get your kid ready” bundles — grouped products at one price, saving parents a pile of decisions
•Saveable “prep checklist” content — they come back to it when it's time to buy
•An early-order offer two weeks before the rush — the season starts before the first school day

23 September 2026

Who to target? The general public — the widest emotional season of the year

•“96” offers (the anniversary number) — a discount or gift tied to the number sticks in memory
•A temporary green identity for your account and packaging — national spirit lifts engagement
•“Made in Saudi” content if your product is local — this is its golden moment

approx.

10 October 2026 — Estimated from previous editions — updated once officially announced

Who to target? Riyadh visitors from inside and outside the Kingdom, plus families

•Geo-target your ads around the event zones — visitors are in a spending mood
•Partnerships with influencers covering the season — local content spreads faster
•Season-themed products or packaging for gifts and hospitality

approx.

27 November 2026 — Last Friday of November — offers usually run a full week

Who to target? Deal hunters — the highest purchase intent of the year

•Build your email and WhatsApp lists now — on offer day you reach people for free
•Real discounts on selected items beat a weak discount on everything
•Run the numbers on every discount before announcing it — the Discount Viability tool exists for this

22 February 2027

Who to target? The general public, leaning toward heritage and identity enthusiasts

•Heritage content with a first-era visual identity — the attire, the coffee, the calligraphy
•Limited heritage-themed editions — “limited quantity” works well with occasions
•Collaborating with authentic local businesses strengthens your brand image

approx.

8 February 2027 — Estimated per astronomical calculations — confirmed by moon sighting

Who to target? The general public — buying behavior changes entirely all month long

•Shift your posting and ad schedule to nighttime — the peak runs from after Taraweeh until Suhoor
•Ramadan basket and hospitality offers — group buying grows the average order
•A “Ramadan prep” campaign starting two weeks before the month — don't wait for day one

approx.

10 March 2027 — Estimated — confirmed by moon sighting

Who to target? Gift-givers: family and friends buying last-minute presents

•Eid gift wrapping and greeting cards — people buy for others
•Guarantee delivery before Eid and announce the last order day clearly — that's half the decision
•Eidiya offers for kids — a low-price, high-frequency basket