Stages

Every tool sorted into three stages: Plan, then Execute, then Measure & Improve — pick your stage and start.

PlanKnow your numbers and limits, price right — before you spend
1Know your situation
Situation Snapshot (SWOT)
2Know your customer
Customer Persona Builder
3Price yourself & deals
Your Rate CardUsage Rights Pricing
4Goals & budget
SMART Goal SetterMarketing BudgetCampaign BreakevenCPC Ceiling
5Plan your offers
Free-Shipping ThresholdInfluencer Pricing
6Build your plan
Anatomy of an Ad PlanMarketing Plan BuilderContent Plan
7Time your seasons
Seasons Calendar
ExecuteWork on a system: content, sizes, links, and pre-publish checks
1Produce content
Motion Template StudioHooks LibraryCaption & CTA HelperPlatform Character CounterPlatform SizesReady Templates
2Pre-publish check
Strong Video CheckerBio Link Auditor
3Schedule & track
Posting Schedule PlannerUTM Builder
4Convert & retain
Conversion Message Templates
Measure & ImproveMeasure results, uncover your fees, and improve by the numbers
1Acquisition
Ad Metrics ConverterROAS CalculatorCustomer Acquisition CostEngagement RateVideo Diagnosis
2Activation
Sales FunnelProduct Page Checker
3Retention
Retention CalculatorTrue Customer ValuePayback Period
4Referral
Referral Score (NPS)
5Optimize
Compare Two Campaigns
6Channel audits
Platform Account CheckerGoogle Profile Checker
Not sure where to start? Take the test
All tools