Tools Generators

Customer Persona Builder

Generators

Answer short questions and get your ideal-customer card

What does it mean?

A persona is a focused description of your ideal customer: who they are, what they want, and what stops them from buying. Its power is settling debates: instead of "I think the ad looks nice", the answer becomes "does this ad speak to our persona?". Download it as an image and pin it in front of everyone who markets with you.

Channels where you find them
NoteFill in at least the name, goal, and pain — those are the big three.

Ideal customer persona

Unnamed

The link carries your numbers — anyone opening it sees the same calculation