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Tools → Audits

Google Profile Checker

Audits

Grade your Google Business Profile — a score and a gap list

Your profile score

0/100

Items completed

0/20

Profile is verified and you have management accessWithout verification you can't edit anything — this is square one+8Description written with the words your customers actually searchWrite "mobile car wash north Riyadh", not "quality and excellence since 2015"+10You reply to every review — positive and negativeEvery future visitor reads your reply — not just the reviewer+10Primary category is accurate and specific"Burger restaurant" is sharper and stronger than "Restaurant"+6Business hours are up to date and correctA customer who shows up to a closed door = an almost guaranteed negative review+5Phone number works and someone answers it+5Fresh photos added within the last 3 monthsProfiles kept active with photos get noticeably more clicks+5Your average rating is 4 stars or higherBelow 4 stars, most searchers skip right past you in the results+5You ask your customers for reviews regularlyA direct review link after every sale — the easiest way+5Products or services listed with their prices+5A new post or offer within the last 30 daysPosts show on your profile and say "this business is alive"+5Website or store link works and opens+4Clear interior and exterior photos of the locationPeople want to know what to expect before they come+4Photos of your core products or dishes+4Name matches your signage with no keyword stuffingKeyword stuffing in the name is a violation that can get the profile suspended+4Secondary categories added+3Seasonal and holiday hours are set+3Q&A questions are answeredIf you don't answer, a random visitor will answer for you+3Messaging enabled and you reply within hours+3Address pinned precisely on the mapA wrong pin = a lost customer and an angry phone call+3

Highest-impact gaps — start here:

1. Description written with the words your customers actually search (+10)
2. You reply to every review — positive and negative (+10)
3. Profile is verified and you have management access (+8)

Your score is 0/100 — your profile is losing you customers searching for you right now. Start with the heaviest gaps below.

The link carries your numbers — anyone opening it sees the same calculation

What does this number mean?

Your Google Business Profile (Maps + Search) is the first impression for a customer searching for you — and most shops leave it neglected. The 20 checks below are weighted by impact: verification, a keyword-rich description, and replying to reviews are worth more than half the score on their own.

Related tool: Customer Persona Builder Related tool: UTM Builder

This platform is completely free — it asks for no information, no signup, and nothing is ever stored.
The price: a prayer for Noura (may she rest in peace), and a small act of charity for anyone around you — even one riyal.

Run the numbers. They don't flatter.

Free tools, made with care · 2026

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