Tools Reference

Platform Sizes

Reference

Up-to-date image and video dimensions for every platform

Video / Story

Everything on TikTok is vertical — same size for ads and the shop

9:16

Profile photo

1:1

Values are indicative, from up-to-date guides and platform docs — last verified: July 2026. Platforms change them from time to time.

The link carries your numbers — anyone opening it sees the same calculation

What does this number mean?

Designing at the wrong size means auto-cropping or crushed quality — both kill the first impression. Rule of thumb: 9:16 (1080×1920) for vertical content everywhere, 4:5 for Instagram feed posts, and the rest is per-platform detail. Copy the size straight from here into your design app.