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Online Stores Toolkit

Lots of traffic, few sales? The leak has an exact location — and the numbers will find it.

Your journey is four stages: know your customer and your true margin, plan with a plan, limits, and influencers, execute with tracking links, then pinpoint the leak and improve.

📋 Get these ready before you start — it saves you a lot of stops:

  • •Your full product cost: purchase + packaging + inbound shipping
  • •Your payment gateway fee percentage from your contract
  • •Your store's monthly numbers: visits, carts, orders (from your store dashboard)
SetupPlanningExecutionMeasure & Improve
1

Setup Once

Know where you stand and your core numbers — before any decision.

Customer Persona Builder'Everyone' is not a customer. Pin down your ideal customer in a card — targeting, content, and pricing are all built on it.
Price It RightYour real margin after VAT, payment fees, and shipping — plenty of stores sell at a loss without knowing. Get your profit per order; you'll need it in every step ahead.
Free-Shipping ThresholdWith your fresh margin: set the free-shipping threshold that grows the cart instead of eating your profit.
Know your numbers? On to planning
2

Planning Review monthly

Turn the numbers into a plan with clear limits.

Marketing Plan BuilderWith your profit per order: your full monthly plan from 6 questions — a budget split across channels, your red lines, and your next season.
CPC CeilingYour red line in any ad auction: the maximum cost per click you can bear — calculated from your profit per order and your conversion rate.
Content PlanContent brings organic sales that ease your dependence on ads — a full week's plan from the content budget in your plan.
Influencer PricingBefore any collab: with your profit per order, calculate how many orders the influencer must bring to be worth their fee — and compare offers with numbers.
Plan ready? Time to execute
3

Execution Weekly

Do the work — on a system, not on mood.

UTM BuilderBefore you launch any campaign or collab: a UTM link for every channel — without it you'll never know which channel deserves your money.
Strong Video CheckerYour product video is your ad — check it before publishing: a hook, a story, and the right length for your platform.
Been at it a while? Now measure the results
4

Measure & Improve Monthly

Judge with the numbers, improve, and come back to planning stronger.

Sales FunnelYour traffic leaks at one specific step (cart? checkout?) — pinpoint it with your numbers and fix it before buying new traffic.
Product Page CheckerMost of the leak happens here: audit your best-selling product page against 20 checkpoints — every one you close lifts sales from the same traffic.
Returns ImpactReturns eat your profits in silence — calculate their monthly loss and your zero-out threshold, and treat the causes from your product page.
ROAS CalculatorJudge every campaign by its number against the breakeven derived from your margin — not by a feeling that it 'seems fine'.
Customer Acquisition CostPut the full picture together: how much did one customer cost you across all your channels? Compare it to the ceiling in your plan.
Compare Two CampaignsFound something to improve? Run two versions and let statistical significance decide — then head back to planning stronger.

Finished measuring? Go back to planning with your new numbers — that's the cycle that grows businesses: plan, execute, measure, improve.

Terms that matter to you specifically

ConversionROASAOVCACRetargeting

Three tips that make a difference

1.

Surprise shipping fees at checkout are the biggest cart killer — show the shipping cost early or bake it into the price.

2.

A retargeting campaign for cart abandoners is your cheapest sales — keep it always on with a small budget.

3.

Measure everything with UTM links from day one — without them you'll never know which channel deserves your money.

This is just your suggested path — the whole platform is yours:

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