Restaurants & Cafes Toolkit

Delivery apps take more of your sales than you think — and the numbers expose it.

Your journey is four stages: know your numbers, plan with a full plan plus content and influencers, show up and publish, then measure and improve — step by step.

📋 Get these ready before you start — it saves you a lot of stops:

•Your delivery app statement for the last month (PDF or Excel)
•Your fixed monthly costs: rent, salaries, subscriptions
•The cost of your key items (or the prices of their raw ingredients)

SetupPlanningExecutionMeasure & Improve

Setup Once

Know where you stand and your core numbers — before any decision.

Shop BreakevenYour survival number first: how much in daily sales covers rent and salaries? Every decision after this gets measured against it.

The Real Delivery BillOpen the app's statement and see the real cut — most restaurants think it's 18% and pay over 35%. This is the true diagnosis of where you stand.

Recipe CostBreak down your key dishes ingredient by ingredient — this is the number your pricing and menu engineering are built on, and most restaurants get it wrong.

Know your numbers? On to planning

Planning Review monthly

Turn the numbers into a plan with clear limits.

Delivery Apps CalculatorWith the real commission from your statement: price your items inside the app so you keep your profit — and pull out your profit per order, you'll need it in the steps ahead.

Marketing Plan BuilderNow you have your profit per order — answer 6 questions and walk out with your full monthly plan: a budget split, a customer cost ceiling, and your next season.

Content PlanFrom the content budget in your plan: a full week's schedule — your dishes, your kitchen behind-the-scenes, and your offers in balanced pillars.

Influencer PricingInfluencers are the strongest channel for restaurants in Saudi — with your profit per order: calculate how many orders an influencer must bring to be worth their fee, before you sign.

Seasons CalendarRamadan and the seasons make the year's profits — pick your next season from your plan and prep for it now, not a week before.

Plan ready? Time to execute

Execution Weekly

Do the work — on a system, not on mood.

Google Profile CheckerMost of your new customers type 'restaurant near me' into Google — complete your profile's gaps today, item by item.

Strong Video CheckerThe dish video is your strongest, cheapest ad — check every video (and your influencer's content) before it goes out.

Been at it a while? Now measure the results

Measure & Improve Monthly

Judge with the numbers, improve, and come back to planning stronger.

Menu EngineeringOnce a month: enter your item sales and classify them — pamper the stars, raise prices on the plowhorses, spotlight the puzzles, and cut the dogs. The fastest profit without a single new customer.

ROAS CalculatorAfter your first campaign or collab: judge it by its number against your breakeven from your margin — and carry what worked into next month's plan.

Retention CalculatorA restaurant lives on the faces that come back: calculate how many customers you lose each month and how many SAR evaporate with them.

Finished measuring? Go back to planning with your new numbers — that's the cycle that grows businesses: plan, execute, measure, improve.

Terms that matter to you specifically

Break-even Local SEO Retention AOV Seasonal

Three tips that make a difference

A customer who orders direct (WhatsApp/phone) makes you double what an app customer does — put your direct number on every bag and receipt.

Reply to every Google review, positive and negative: the reply gets read by hundreds of future searchers, not just the reviewer.

In-app 'discounted delivery' campaigns get deducted from you — review whether they pay off monthly, with numbers; don't let them run and forget.

This is just your suggested path — the whole platform is yours:

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