Tools → Calculators

Customer Acquisition Cost

Calculators

What did you actually pay to win one customer?

Total marketing spend (SAR)Number of new customers

Profit per order (optional, SAR)How many orders does a customer usually make? (optional)

Customer acquisition cost

50 SAR

Orders to cover the cost

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Customer return ÷ cost

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Each new customer cost you 50 SAR — add your order profit to know whether that number is expensive or cheap.

The link carries your numbers — anyone opening it sees the same calculation

What does this number mean?

CAC = total marketing spend ÷ new customers. The number alone says nothing — the comparison is what judges it: if a customer returns 3× their acquisition cost over their lifetime, you're healthy; if they return less than they cost, you're buying losses.