Tools → Calculators
Engagement Rate
CalculatorsMeasure any account's engagement and compare it to normal ranges
Calculate based on
Total interactions
1,000
Engagement rate
5%
Rating
Strong
Bands are indicative: under 1% weak · 1–3% normal · 3–6% strong · above 6% excellent — they vary by platform and account size.
Your engagement is 5% — strong. Your audience is genuinely engaged; keep making the kind of content that got you here.
The link carries your numbers — anyone opening it sees the same calculation
What does this number mean?
Engagement rate = total interactions (likes + comments + saves + shares) ÷ followers × 100. Use reach instead of followers when judging a specific post. Great before any collab: an account with 1M followers at 0.5% engagement is weaker marketing than 50K at 5%.