Tools → Calculators
Sales Funnel
CalculatorsVisits → cart → purchase: where exactly are they leaking out?
Your funnel stages — amber marks the biggest leak
Visits10,000
Interested (cart/inquiry)1,500 · 15%
Started checkout900 · 60%
Purchased300 · 33.3%
Your biggest leak is Visit to interest: only 15% make it through, and you lose 8,500 people here. Any improvement at this step outweighs the rest.
The link carries your numbers — anyone opening it sees the same calculation
What does this number mean?
Most merchants chase more traffic, but the problem isn't at the top of the funnel — it's a leak inside it. If 10,000 visits become 300 purchases, there are 3 steps where people drop, and one of them is the worst. Fix that one and you gain more than any traffic increase — because it lifts everything after it.