Tools → Generators

UTM Builder

Generators

Build correct tracking links — explained simply

URLThe page you want to send the visitor to

Source — utm_sourceWhere is the visitor coming from? The platform itself

Medium — utm_mediumHow did they arrive? The channel type: post, paid ad, influencer…

Campaign — utm_campaignCampaign name — spaces convert to underscores automatically

Content — utm_content (optional)Tells two ads in the same campaign apart: video A / video BTerm — utm_term (optional)Search keyword — mostly for Google text ads

Fill in the URL, source, medium, and campaign name — the rest is optional.

The link carries your numbers — anyone opening it sees the same calculation

What does this number mean?

UTM tags are small additions to a link that tell analytics exactly where a visitor came from: source (platform), medium (channel type), and campaign (which activity). Without them all your traffic counts as "direct" and you never know what's actually working.