Tools → Audits
Strong Video Checker
AuditsCheck your video before posting: actually strong, or needs work?
TikTok rewards completion and rewatches: 21–34 seconds is enough for a hook + value + close without losing the viewer. Trending sounds lift reach in their first days.
Video strength
20/100
Duration fit for TikTok
In the sweet spot
Don't publish below this: 50 · Strong video: 80
Recommendations to strengthen the video — ordered by impact:
- 1.The first 3 seconds carry a scroll-stopping hook (+15)Open with the result, a shocking question, or an unexpected move — no intros, no “hi everyone, today we'll talk about”. Re-edit the opening so your strongest shot comes first.
- 2.The video is about one idea only — not three (+10)A video that says everything says nothing. Split the extra ideas into standalone videos — you gain clarity and more content for the same effort.
- 3.The product appears naturally within the first 5 seconds (+10)A sales video that saves the product for the end loses buyers before they get there. Show it early in a real-use context, and make the price or offer clear.
- 4.There's a story or arc: beginning → turn → ending (+9)Even in 20 seconds: problem → attempt → result. A story keeps the viewer watching to find out “what happened” — exactly what the algorithms reward.
- 5.On-screen text delivers the message without sound (+7)A large share watch on mute. Add captions or text headlines for the key points — without them you lose viewers in the first two seconds.
- 6.Ends with one clear call to action (follow/save/order) (+7)Tell the viewer what to do after watching — one ask only. “Save it for later” is the easiest commitment and lifts the video's distribution.
- 7.Fast pacing: cuts every 2-4 seconds, no dead moments (+6)Every boring second = a chance to scroll away. Cut the breaths, repetition, and gaps — the moment a viewer hesitates, you've lost them.
- 8.Clean, audible sound (or fitting music) (+6)People forgive average visuals but never bad audio. Record somewhere quiet or bring the mic closer — and try the platform's trending sounds.
- 9.Vertical 9:16, filling the whole screen (+5)A horizontal video with black bars screams “reposted”. Shoot vertical from the start and keep the key elements mid-frame, away from the interface buttons.
- 10.Feels native to the platform — not a repurposed ad (+5)Content that looks like what the platform's own users make travels further: phone footage, talking straight to camera, no opening logos.
Duration ranges come from 2026 performance studies (last verified: July 2026) — and the constant principle: completion rate matters more than length.
What does this number mean?
A weak video doesn't just waste its own effort — it teaches the algorithm that your content deserves to be ignored. This checker scores your video on the elements that actually matter (hook, story, pacing, the right length for your platform, and fit with your goal) and returns a score plus impact-ranked recommendations — check before you post, not after the video dies.