Tools → Calculators
True Customer Value
CalculatorsWhat is a customer worth versus what they cost you? (LTV vs CAC)
Customer value (LTV)
720 SAR
LTV : CAC
12×
Cost payback
1 months
“Customer lifetime” comes from the Retention Calculator — lower churn means a longer lifetime and higher value.
A customer is worth 720 SAR and returns 12× their acquisition cost — a healthy ratio (3×+). You recover your cost within 1 months, and you can confidently spend more on acquisition.
The link carries your numbers — anyone opening it sees the same calculation
What does this number mean?
The question that decides any business's fate: does a customer return more than they cost to acquire? Customer value (LTV) = order profit × frequency × customer lifetime. The golden rule: LTV should be 3× your CAC. Below that you grow slowly; below 1×, every new customer deepens the loss. This is where all your numbers close the loop.